Vitality.

Vitality is a luxury range of supplements aimed at the over 40-year-old, a market that Myprotein wanted to get into. Taking these products from inception to market, we created a campaign that showed an aspirational lifestyle with packaging to match. To showcase the range we also partnered with a local businessman willing to take on a body transformation using the Vitality range. My role in the project was creative and art direction. I also developed the brand and packaging for the range.