Ride More.

Adidas was coming back into the UK cycling market. They sponsored the British cycling team and to link back to the consumer we wanted to show the athletes in an environment that all cyclists know… the bike shop. We created photography and video assets to launch the new collection. We also highlighted one of their hero products, the Adizero jersey that weighed just 65 grams and showed it in perfect balance. My role was art direction and design throughout the campaign.