Medusae.

The medusae was a brand new boot for Umbro. A combination of leather and synthetic materials promised to give the best touch while keeping the boot light for speed. I developed the concept of Magic touch | Lighting speed and played it out across all touch-points. The first film showed a pair of hands build the boot from nothing while the packaging was a trick in itself resulting in free PR for the brand. We finished off by partnering with a magician to go undercover and sell the boots and surprise a few customers. My role was concept development and art direction.

ClientUmbroRoleArt Direction, DesignAgencyLOVE.

This content is blocked. Please review your Privacy Preferences.

SEE BEHIND THE SCENES

This content is blocked. Please review your Privacy Preferences.

Privacy Preference Center