Don’t Sweat It.

Myprotein is here to help you this summer, Don’t sweat it. This summer campaign was developed to showcase the latest range of MP clothing and the weight loss bundle of supplements. To do this we created a range of resources to help consumers, from 28-day fitness guides to work out videos in multiple languages. This was rolled out across the globe to help consumers get brighter and lighter for the summer months. My role was creative and art direction for the campaign.