Bored of the usual ‘climbing up a mountain’ photography, Berghaus wanted something slightly different to launch their latest range of waterproof jackets. One of which was the award-winning Hyper Smock 2.0, the lightest waterproof jacket in the world at just 87 grams. By creating some eye-catching visuals we created something that stood out in a traditional market. My role was the art direction of photography and working with the 3D artist and retouchers to get to the final assets.
ClientBerghausRoleArt Direction, DesignAgencyLOVE.